We've been obsessed with the wonder of LED lights ever since we first put white LEDs into
a flashlight instead of an incandescent bulb. That was over ten years ago, and since then
we've tested and experimented with LEDs and kept abreast of the technology.
When we introduced our first line of LED Light Bulbs, the Vivid Series, just a couple
years ago, suddenly there was an alternative way to light our homes and workplaces that
didn't require fragile filament-type bulbs or compact fluorescents. While the Vivid Series
is suited for low lighting applications – as in task lights or reading lamps –
our newest line of LED Light Bulbs, the GeoBulb ™, is in another category all
The GeoBulb ™ brings LED light bulbs up to the brightness of incandescent bulbs, but
still maintains the qualities that make LEDs exceptional: with an expected life of 30,000
hours, use a fraction of the power of incandescent bulbs, generate much less heat and
aren't susceptible to the problems associated with vibration or repeated on/off switching.
Part of our durability tests was to turn GeoBulbs on and off 1 million times.
One of the obstacles to producing a long-lasting, bright LED Light Bulb was that the
components in an LED bulb would often fail before the LEDs. C. Crane's Ralph Guest and
Jarl Johansen worked together with our dedicated partners to overcome this obstacle, and
their solution makes it possible for us to offer an unprecedented three-year warranty on
every GeoBulb ™ branded LED light bulb. This warranty is valid when used 24 hours a
day, seven days a week, for three consecutive years. The GeoBulbs ™ use our new
Premium Quality-High Brightness (PQ-HB) LED bulbs.